Ashbrook has been carrying out Domestic Tracking Research on behalf of Scottish Enterprise since 2009. We explore the experiences, expectations and needs of a wide range of audiences in Scotland, particularly companies and organisations who work with Scottish Enterprise, or who have the potential to work with them. The findings boost Scottish Enterprise’s understanding of its role, opinions about its reputation and business intentions – for example, exporting and environmental practices. Any issues that are of particular importance at a given time can also be addressed.
Every three months we carry out a programme of structured telephone interviews with existing and potential customers of Scottish Enterprise and, on occasion, stakeholders and intermediaries. A total of 1060 interviews are conducted annually.
Tracking customer and partner attitudes in this way helps Scottish Enterprise ensure the products and services they develop and deliver are relevant and of high quality. The information gathered is disseminated to key individuals in a range of roles within Scottish Enterprise.
In 2013 and 2017, Ashbrook was commissioned to look at perceptions of the Technology & Engineering Sector in Scotland. The 2017 study, in particular, sought to identify how perceptions of the sector, and any issues surrounding them, had changed through time.
Ashbrook has been conducting a comprehensive programme of Stakeholder Tracking Research on behalf of SQA since 2001. We engage with professional audiences (FE colleges, secondary schools, employers and training providers) and public audiences (potential candidates and parents of potential candidates).
“Ashbrook Research and Consultancy Limited provided a first class consultancy service for us on a refreshed Perception Study. Communication was excellent – before, during and after the project. All activity was logged systematically and reports created were professional and on time. Throughout the process Ashbrook staff were professional, helpful and friendly and I would look forward to working with the company again.”